Sterotypes in Ads

Media stereotypes are inevitable, especially in advertising. As much as we would like to think it's a thing of the past, it's not. Stereotyping in advertising is still prevalent in today's society, although it may be more subtle then we once remember, it still lingers among us all.
[I think it's safe to say this ad was taken during the 60's
and there was minimal censorship when it came to advertising
but it only helps prove that stereotypes were, and still
are present in advertising.]

While researching the topic of marketing segmentation for my class I came across an article that explained there's a blurry line now that connects "stereotyping" and targeting your desired demographic. There may be a product your company is trying to sell to a young, female, upper-class audience- we'll say a pair of jeans that cost $200 for example- the ad may have a picture of a young, White-American teenage girl. Now would this be considered stereotyping? Some may think yes- because it is insinuating that only White-American girls can afford this pair of jeans when in reality, it's only the company trying to target their demographic. This is just a simple example of problems companies may run in to on a daily basis.


However, there are ads out there that clearly
cross that "blurry line" of just targeting an
audience and completely stereotyping an audience.

HOW FAR IS TOO FAR??