Just because you are Jennifer Lopez and you are driving a Fiat, does not mean that I now want a Fiat.
I feel that advertisers spend too much money booking celebs to be apart of their ads, when in reality an everyday average Joe could have the same effect on me. But, that's just me. I realize consumers like to put a face to the product their buying. They feel if a celebrity is advertising the product it's now a "must have" & that it will set them apart from others. Our generation especially is very media driven and believes famous people advertise great things. Advertisers adhere to this and therefore, will keep their celeb endorsers coming back!
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