Jingles

What makes an enduring jingle?
Is it the people in the ad?..or the words they are singing?
--According to Linda Kaplan Thaler CEO and chief creative officer of New York ad agency the Kaplan Thaler Group..

"It has to have huge sticking power.. a jingle is not
successful if you listen to it once and like it. You have
to listen to it and want to sing it. Essentially you become
the advertiser for the brand."

CONSUMER BEHAVIOR CAN PLAY A LARGE ROLL IN CREATING A SUCCESSFUL JINGLE BY MAKING SURE YOU HIT THESE 4 STEPS ALONG THE WAY:

• Attitude (create a jingle that's catchy and puts your customer in a good mood)
  
• Interest (after listening to the jingle they'll want to try your product)
  
• Habit (every time they hear your jingle they'll want your product)
  
• Loyalty (when given the option of choosing your product, or a comparative product, they will choose your product)
  

The main goal of the company should be to have the audience listen to your jingle and immediately want your product. Here's an example:

"I want to buy the world a Coke.." (1971)

I now want to go buy a Coke...