"Viral Marketing" is a somewhat new advertising strategy being used to pass on images or videos of a product to help market the product worldwide.
I was recently shown a video titled the "Cadbury Gorilla." A funny video meant to advertise Cadbury Chocolate. The video is of a gorilla playing the drums along to Phil Collins- "Coming in the Air Tonight." Who wouldn't want to pass this on? But does it sell chocolate bars? I'll let you be the judge of that.
I'm not quite sure the video gives me the urge to run to the store and buy a bar of Cadbury Chocolate but there's no question that this would be an example of a "viral" video because as of about...2 seconds ago the video on YouTube alone has 6,045,800 hits. If advertisers can find something catchy and out there- such as a gorilla playing the drums to a classic song- they'll have a greater chance of marketing their product in a way that no one will forget. At least until we see a video of a miniature kissing giraffe..
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